Celsius Strikes Distribution Deal with PepsiCo

Dear Client: This morning, PepsiCo and Celsius announced a "definitive agreement" for a "long-term strategic distribution arrangement" and investment, worth $550 million.  Effective immediately, "the distribution agreement initially transitions Celsius’ current U.S. distribution to PepsiCo’s best-in-class capabilities," with "certain exceptions."  It's a hit to the A-B network, which, as BBD outlined earlier this summer, currently … Continue reading "Celsius Strikes Distribution Deal with PepsiCo"

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