Celsius is Rising

Dear Client: Celsius is on fire, and we’re not just talking about their “Heat” line.  We were able to snag Celsius chief John Fieldly on the horn after earnings to get the inside skinny. We wondered about run room (particularly in c-stores), as well as moves they’re making with their mostly beer-oriented network these days.  In earnings last week, the company shared some crazy stats:  Celsius was the top brand driver of energy category growth the four weeks to April