Yuengling Dons Nostalgic Packaging for Regional Favorites

Dear Client: IRI data to May 19 is showing a tough trending summer for Yuengling. YTD in multi-outlet and convenience, the vendor as a whole is only own 2.5% YTD (in both dollars and volume), but that dips to a roughly 4% drop in dollars the latest 4- and 12-week periods.  Perhaps a nostalgic repackage could help. Timed to its 190th anniversary, Yuengling is releasing brand new cans and packaging of its Premium, Premium Light and Lord Chesterfield Ale, that