Yuengling Debuts “Edgy” New C-Store Play: Raging Eagle Mango Beer

Dear Client: Yuengling’s VP of Strategic Planning and Development, Pat Pikunas, told CBD last month that the brewery had a new brand coming “very soon.”  True to his word, that brand was unveiled today… Say hello to Yuengling Raging Eagle Mango Beer, a pilsner beer made with natural mango flavor. (We had guessed the name would be Screamin' Eagle. We were close.)  The “edgy and flavorful brand” is billed as “the ideal beverage” for young legal drinking age adults [21-35]