WSJ Says Boston Beer is in “Early” Talks with Suntory

Dear Client: Boston Beer has long been rumored to be selling. The usual rumor involves Heineken.  But today, the Wall Street Journal has published knowledge of  “early stage” talks between Boston Beer and Japanese spirits company Suntory, which owns Jim Beam (purchased in 2014). Boston has no comment to CBD on the matter.   Per WSJ’s anonymous sources, “the two parties are in early talks, according to people familiar with the matter.” Of course, “it is still possible the talks won’t