World Class: We’ve Got to do a Better Job of Displaying Distrib Value

Dear Client: Earlier this week, BBD reported that World Class Beer parent Co. Monarch is starting to penetrate the chains for their specialty division with brands like Bell's, Boulevard, Brooklyn, and local suppliers. Monarch already had big craft like New Belgium, Boston and more; this move starts to take World Class's comparatively regional craft into Monarch's higher-volume accounts. They're currently in a two-month pilot program where Monarch is selling Bell's in the Kroger's and Meijers of the world, while World