Woodchuck and Ace on Their New Segment

Dear Client: Crispin's Joe Heron had the chance to characterize the growing American cider category after the much-festooned MillerCoors acquisition a few weeks ago. With the renewed interest in cider, we wanted to know what top producer Vermont Hard Cider Co. and more regional California Cider Co. (Ace) felt about their category after a seeming overnight change. Mostly, they're too busy to blink. Indeed, at last week's Beer Summit, people threw cider questions at everyone from A-B's Luiz Edmond to