Wirtz’s Craft Strategy, 2013

Dear Client: It's almost NBWA time, so expect those distributor profiles. We were curious about Wirtz Beverage craft operations, with the company having made moves earlier this year to expand craft coverage in Nevada, invest in Missouri Beverage, and operate in the uber-competitive Chicago market. "We have been a beer company for some time, and I think our increased investment and renewed focus on craft gives us a lot of opportunity. And you're going to be hearing about more launching