Willie’s Superbrew Wants to Seltzerize the Northeast

Dear Client:  Back in August, we profiled some of the biggest regional players in seltzer. The idea: These are ones to watch, as local players have yet to significantly sink their suds into the segment’s growing share of beer.  All told seltzer should end the year at about 8 share of beer. Regional seltzers are roughly 5% share of the seltzer universe.  But a lot of these regional players, like Boston-based Willie’s Superbrew, are growing double and triple digits on