Why Young People Don’t Visit Brewpubs, When They Don’t

Dear Client: We often hear about all the reasons people love brewery taprooms, like supporting a neighborhood business (where they can drink beer), and access to variety. What we don't usually hear is why people wouldn't visit own-premise venues, like brewpubs. Nielsen CGA presented just that at the recent Brewbound Live conference. One slide we found provocative? Millennials' "reasons for not visiting a brewpub" type venue, per the agency's fall on-premise survey. Can you guess the top reasons? Overcrowding, and