Why March Madness is a Fitting Platform for Kona’s First National Campaign

Dear Client: It's been said that the first round of March Madness is the least productive two-day span for America's workforce. Some people take the end of the week off knowing they won't get any work done with the 32 basketball games going on, others make it into the office but spend the majority of their day checking their brackets. So with a good chunk of the American people playing hooky or mailing it in over the next two days,