Wholesalers Dish on What They Need From Brewers in Innovation Era

Dear Client: How are distributors managing relationships - new and old- with suppliers in the age of innovation? It’s not easy, Jessica Muskey, VP of craft and innovation at Reyes Beer Distributing, and Jeff Hansson, CEO of Scout Distribution, acknowledged during a discussion at Brewbound Live this week.  ON COMMUNICATION WITH BOOTS ON THE GROUND. When asked what suppliers can do to capture more “share of mind” with their wholesalers, both Jessica and Jeff agreed: establishing relationships with sales people