Whole Foods Hosting “Unprecedented” National Cider Month Campaign

Dear Client:   Whole Foods is going all in on cider in October, hosting a national campaign featuring about 60 local and regional brands across the country in celebration of the fourth annual National Cider Month.  CBD caught up with Mary Guiver, principal global category merchant at Whole Foods, and Eric Phillips, CCO at Schilling Cider about why cider deserves a national platform at retail.  ON THE PARTNERSHIP ORIGINS. Schilling and Whole Foods’ Cider Month partnership comes as the category returned