Where Spirits RTDs Are Sourcing

Dear Client: Spirits RTDs seem the most immediate beneficiaries of the current bev alc trend of shifting sands and blurring lines. That was one of the main takeaways from the Wine & Spirits Daily Summit data session featuring Jon Berg, VP Bev Alc Thought Leadership NielsenIQ and Danny Brager of Brager Beverage Alcohol Consulting. RTD DOLLARS AT $10 BILLION.  In the latest 52 weeks (Nielsen total US off premise channels), RTDs have hit about $10 billion dollars (vs. about half