Where Big Craft Brands Have Even More Opportunity

Dear Client:How much run room does Lagunitas have in cans, or Founders in draft? NBWA economist Lester Jones and Fintech's Jim Kallies had a read on that and more craft trends and opportunities during an NBWA session this week. It was based on Fintech insights. WAIT, WHAT'S THIS DATA? The data Lester and Jim presented is based on EFT, or electronic financial transactions. Basically, a wholesaler shows up with an invoice; a retailer has an EFT account set up, and