When Heritage Brands Come Back as Craft

January 18, 2012 When Heritage Brands Come Back as CraftDear Client: It's a trend we think will accelerate. Many entrepreneurs are finding defunct heritage brands' built-in sense of place and latitude for reinvention allows them to come back with one foot in the craft space. Some of you all will remember Narragansett and its golden days of 65 share in the Northeast decades ago. These days it's a rarer bird, a heritage brand woken from a long nap to a