What’s Up (and Down) with IPA?

Dear Client:Why has IPA grown the way it has for the last five-plus years? Bump Williams of Bump Williams Consulting has some ideas.In his latest newsletter, he points out that the style has jumped from under 14% of total craft dollars in 2012 to about 1/3 of the category's sales today. No other style has consistently gained as much share: In the last half-decade, "IPAs have improved their share of Craft by a factor of 2.6x while simultaneously widening the