What’s Driving Craft Consumption?

Dear Clients: In collaboration with the Brewers Association, Nielsen shared the results of their second annual Craft Insights Poll. Some things we found interesting: Flavor, variety and quality are driving more craft purchases -- but it seems that quality is less important than before in this realm. "Local" can mean more than location, per survey. And taproom visits drive later brand purchases. More below.(Coupla notes on methodology: The survey polled both "weekly" craft drinkers [54% of respondents] and those who