What’s Behind Craft’s Turnaround in Scans?

Dear Client:   While craft has been one of the few beer segments failing to achieve off-premise dollar growth over the past couple of years, there are signs that the segment is hitting “a bit of a turning point,” 3-Tier Beverages co-founder, Joe Sepka, shared in a Brewers Association-hosted webinar last week. The segment is now flat in dollar growth over the latest 52 weeks to July 15 in total NIQ scans, and when you look at shorter timeframes -- “we