What Pricing Dynamics are Doing for Craft in Scans

Dear Client: In a month where off-premise beer dollars were up 4% and most beer segments recorded dollar growth, craft continued to decline, down 2.3% in dollars and down 0.70 points in dollar share for the four weeks ending October 30, per latest IRI multi-outlet and convenience scans.  Despite scans painting a positive picture for overall beer in October, many have chalked that dollar growth up to price increases taken at the start of the month. Indeed, the average price