Voodoo Ranger Imperial IPA Now Top Craft Brand in Convenience and Other Takeaways From Latest Scans

Dear Client:  While overall craft trends appear to be stuck in a rut YTD in scans (down mid-singles in dollars and down high-singles in volume), there’s plenty of movement going on inside the segment.  Indeed, the latest scans from Circana (IRI) YTD to February 26 reveal:  Let’s start with that first bullet point, a new top craft brand in convenience.  VOODOO RANGER IMPERIAL IPA NOW TOP CRAFT BRAND IN CONVENIENCE. Yep, the latest scans reveal that New Belgium’s Voodoo Ranger