Virtue Cider Chief Even More Bullish

Dear Client: Last week, Crain's Chicago Business covered Virtue Cider founder/Goose Island vet Greg Hall's "plans to make Michigan the Napa Valley of cider." Therein, Greg recalled how artisan cidery Virtue Cider started "with one market and one product: just selling kegs of Red Streak in Chicago" a few years ago before expanding to more products and markets. By now they've added Cidre Nouveau, to be released every November, and bourbon barrel-aged Mitten, and are hoping to be in 15