Vermont Hard Cider’s Plays for 2014

Dear Client: Vermont Hard Cider's big bets for an ever-competitive cider segment include a $30 million expansion project, a 16 oz. can for convenience stores, a push for hopped cider on-premise and even a partnership with Jose Cuervo tequila. Parent company C&C Group released an interim statement (re: September through November period) Thursday claiming that "ongoing distributor transition and increased levels of competition" impacted sales and caused volume declines for the Vermont-based cider biggie. Indeed, the category is seeing more