Variety Packs Continue Upward March

Dear Client:Are people satisfying their "novelty tooth" with variety packs at the expense of seasonals? That could be a stretch, but the respective styles' numbers are going in opposite directions. Latest SymphonyIRI 52-week numbers to April 21 show craft seasonal volumes in the MULC (multi-outlet and c-store) channel up 9.6% (likely boosted by the inclusion of OND). But the closer you get to the current period, the smaller the volume gains: 13-week seasonal volumes are only up 2.2%, with volume