Dear Client: Next Glass’ CEO Trace Smith hopped on the Brewers Association’s latest Collab Hour webinar to tease out what, when, where, and how its U.S. Untappd users were drinking during the course of the pandemic and onward. Next Glass is the parent company to several beer-related brands including Untappd, Hop Culture and BeerAdvocate. While Untappd mostly deals in the world of craft, it tracks consumption of all types of beer across on-premise venues. The app certainly draws on plenty
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