Untappd Caters to Retailers with “Untappd for Business”

Dear Client:Since its launch in 2010, Untappd has been an app aimed largely at beer lovers -- arguably the most popular one in its class. But its target audience is about to morph now that the company is carving out a niche catering to on-premise operators.Today, the company formally launched its Untappd for Business (UTFB) platform for beer bars and restaurants, per New York Business Journal.This new platform benefits both the users and retailers, as it allows businesses to broadcast