Unbranding Batch 19

August 1, 2011 Unbranding Batch 19 Dear Client:Ironically, craft seems to have re-branded non-branding as the most valuable thing to sell beer. At our summit earlier this year, Kim Jordan , Ken Grossman and Sam Calagione all vouched for the power of their stories to sell beer. Buzzwords like "authentic" and "organic" often revolve around such discussions, usually because said stories are usually the straight-and-harrowing account of small businessmen and their slow ascent to now.Now Tenth and Blake is borrowing