U.S. Cider Players React to C&C/Vermont Deal

Dear Client: CBD polled a few cider sources for reaction on the pending deal for C&C to buy Vermont Hard Cider Company for $305 million (see yesterday), which players hope will close by year-end. What do other American cider players think of the move that would immediately give a UK-based company significant share of the U.S. cider market? Crispin Cider chief Joe Heron said it would be "great" for the category. "We have predicted that the market will continue to