Two Hearted Swimming Upstream, While Oberon is “Just a Monster”

Dear Client: Two Hearted, Bell's hearty 7% “American IPA” flagship branded with an iconic trout on the bottle, turns 25 years old this month.  But year to date, it appears that IRI trends haven’t been terribly kind to the OG brew: The brand, which ranks as the 12th largest craft offering in IRI multi-outlet and convenience, is down 8% YTD to July 10, though declines have lessened a bit in recent weeks.   But that data is misleading, says Bell’s EVP