Tony Magee: Big and Small Brewers “Not Even in the Same Business”

Dear Client:Some regarded the speech as excessive. Others asked why I hadn't yet run anything on the tome right after Tony Magee delivered it at Monday's Beer Marketer's INSIGHTS seminar. Those very different responses speak to the heart of the speech, which dissected growing divides inside the beer industry. Here, some excerpts from his 81-page (large type) speech: ON STARTING OUT, AND SO FAR. "Lagunitas Brewing was founded on my wife's kitchen stove in January of 1993. Nineteen years down