Tom Long’s Turn on ‘Craft vs. Crafty’

Dear Client:"Going big" is a theme at the ongoing MillerCoors distributor convention here in Orlando. Chief Tom Long opened yesterday's opening session with a promise that the No. 2 American beer supplier would do just that (er, "go big") this year. But first, Tom wanted to "talk briefly on some industry cross-currents and controversies." Among them: Their big response to the "craft vs. crafty" statement.Tom wasted no time speaking in not-unclear terms how "surprised by the BA statement" and "subsequent