Tom Fox on Selling in This New Reality

Dear Client: This week, industry "sales" guru Tom Fox, now of Fox Sales Coaching, presented a virtual Craft Brewers Conference seminar dubbed "Developing Selling Skills."  Among his most timely advice? How to sell to the on-premise again, when it slowly starts opening up, after weeks or months of lost revenue. That question actually came from the audience.  Tom's advice? Go slow, and be empathetic.  "Empathy is going to be key," he said. "And I think patience is going to be