“To Fizz or Not to Fizz” – Bart Has Your Answer

Dear Client: The Brewers Association’s chief economist Bart Watson is back to the BA blog to answer the question(s) of the summer for craft brewers. Is the seltzer segment cutting into craft? And should craft brewers participate in the growing segment? They're burning questions for a reason. Over “peak weeks,” seltzer accounted for close to a four share of volume in overall beer, and “five to six percent share of dollar sales in scan data,” Bart points out. His back-of-the-envelope