To Compete, Dogfish Will Narrow Price Gaps

Dear Client:Today's Dogfish Head distributor meeting in Baltimore is a sign of the times in craft beer.Dogfish brass, from Sam Calagione to VP of sales Todd Bollig, opened the meeting with words like "shakeout" and "the smiling jaws of death" pretty foreboding stuff, particularly since DFH sales are up 10% YTD and 15% in points of distribution. And 70% of their growth has come from chain, which is the most important battleground in craft. So why the fire and brimstone?