Tilray Enters A Space of Its Own with Mountain Shot 

Dear Client:  In Tilray’s fourth quarter earnings call last month, chief Irwin Simon remarked that they were “extremely encouraged” by initial orders of a new innovation, called Mountain Shot, from their Breckenridge Distillery brand. It was the first time we had heard of Mountain Shot, a brand that Irwin described as an “occasion-centric bourbon and malt-based shot with its own unique packaging.” Now, nearly a month later, Tilray has formally introduced Mountain Shot, and it’s unique, alright. Mountain Shot, which