“This is Going to Get Worse”: BA Chief Economist on Where Things Stand On-Premise And Beyond

Dear Client: Brewers Association chief economist Bart Watson took the stage at Brewbound Live this morning to announce a grim prediction for the craft beer industry: “I think, unfortunately, in the short term, this is going to get worse. I think this challenge is here for the foreseeable future.”  He’s, of course, referring to down sales across the craft industry, which despite a bounce back to on-premise dining and drinking, has lagged in making gains as we return to normal