The Year-End Report Card for Off-Premise Craft

Dear Client: The year-end report card for craft in scans is here, and as you could have guessed, craft did indeed finish 2021 in the red. The segment saw volume fall 6.6% and dollars drop 4.6% YTD, per IRI multi-outlet and convenience data ending December 26. It lost 0.49 points of dollar share YTD, representing the third-largest drop by a segment, sitting behind sub-premium (-1.01 points) and premium (-1.62 points). With the 0.49 drop over the year, craft’s share of