The Winningest Craft Seasonal Package in Grocery

Dear Client: Poring back over the latest SymphonyIRI data, it seems like the Sam Adams seasonal 6-pack has been a real winner this year. It's the No. 2 craft package in grocery - and the only one that hasn't lost dollar share of total craft among the top 10 craft packages in grocery YTD - in fact, it's up +0.1 . And it's holding the line at the 13-week mark, while still sustaining double-digit growth (+17% YTD in dollars, +18%