The Top Growth Drivers Behind New Belgium’s Impressive Start to 2021

Dear Client:  As reported last week, nobody is having a better year in craft right now than New Belgium. The brewer is growing dollars by 30% YTD in IRI’s multi-outlet and convenience scans through April 18, which ranks as the second fastest-growth trend in all of beer (behind only Boston Beer). New Belgium owns three of the top five brands gaining dollar share within craft YTD, per IRI MULC scans. And it’s already racked up over $100 million in off-premise