The Three Craft Brands Rising Up the Ranks

Dear Client: If you haven't checked in on the rankings for the top ten craft brands in IRI's multi-outlet and convenience channel in a while, you're in for some surprises. A year ago, per IRI data to May 20, 2018, the top ten brands by dollar sales looked like this: Blue Moon Belgian WhiteSierra Nevada Pale Ale Shiner BockLagunitas IPAShock Top Belgian WhiteLeinenkugel's Shandy SeasonalNew Belgium Fat TireSam Adams Boston LagerSam Adams SeasonalFounders All Day IPA Fast forward a year