The Story Behind Smooj, and What’s Next for the Breakout Brand

Dear Client:    Last month, we highlighted the hard seltzer smoothie brand, Smooj, that’s taken the popular beer-rating site/app, Untappd, by storm. In case you missed it, Smooj is a brand developed by HOMES Brewery out of Ann Arbor, Michigan that was introduced in HOMES brewpub/online site less than a year ago. Fast-forward to now and Smooj currently ranks as the sixth-highest rated brewery in the world on Untappd with a 4.5 rating (out of 5) on 11,000-plus reviews [see CBD