The Skinny on Harpoon and Polar Seltzer’s Hard Seltzer Baby, Arctic Summer

Dear Client: What do you get when you pair the Northeast's top non-alc seltzer company with an old school Boston brewer to make hard seltzer? Arctic Summer, Harpoon's deal with Polar Seltzer to make the summer's hottest hard drink genre. The product has only been in market since May. That release was the biggest the company has ever done, said Mass. Bay Brewing Co. (Harpoon) co-founder Dan Kenary. We spoke with him last week after they announced hiring new CMO