The “Single Biggest Challenge” for Boochcraft

Dear Client: Is hard kombucha just a California thing? The numbers so far would seem to indicate so, but that could soon change. The Golden State accounts for more than 80% of the hard kombucha market currently, according to estimates from Boochcraft’s VP of sales and marketing, Brandon Börgel [see part one of our interview with Brandon here]. Boochcraft, the leader in the space, owns a little more than half the share of hard kombucha in the state too, Brandon