The Short on Long Trail

July 19, 2011 The Short on Long Trail Dear Client: Long Trail isn't only a good study for its impressive draft and off-premise numbers. The whole system offers lessons on synergy and R&D, especially since the No. 13 brewer purchased Otter Creek around the turn of 2009, and with it, Wolaver's organic brand. The brands are now on the uptick after a pre-purchase slump. CEO Brian Walsh predicts double-digit combined growth by end of year. Brian is InBev alum, so