The Scoop on New Blue Moon Franchises

Dear Client: In August, we teased some new Blue Moon franchises with entirely different looks from the flagship. Tenth and Blake chief Tom Cardella promised that their new Vintage, Expressionist and Graffiti series should each service a part of the consumer "journey flow" through invitation, exploration and experimentation-type beers. Now those extensions are becoming a reality. The beer-wine hybrid Vintage series will start hitting the market in December, followed by Expressionist beers in March and Graffiti in September next year,