The Rationale Behind the F.X. Matt Flying Dog Deal

Dear Client:  As CBD reported earlier this week, New York contract/craft scion F.X. Matt is acquiring the well-known Mid-Atlantic Flying Dog brand. The deal is slated to close around August 1.  The two have long collaborated, with 135-year-old F.X. Matt already producing some Flying Dog, and the two going "in" together, along with Harpoon, on the Right Coast Spirits Whips RTDs.  After the news broke Monday, we talked to F.X. Matt chief Fred Matt and longtime Flying Dog CMO Ben