The Plan for 312 Cans

Dear Client: Goose Island debuted cans of 312 Urban Wheat Ale last week in honor of 3-12-12, representing the first canned offering for the storied Chicago brewery. Though not able to comment on production specifics, communications chief Ken Hunnemeder told CBD that early response to 312 cans from retailers has been strong. "We think it will become a natural fit alongside the bottle and draft options already available for 312 in our accounts," he says. There are "no concrete plans"