The New Sam Adams

Dear Client:At last month's Q3 earnings call, Boston Beer revealed the start of a "deep dive" into their Sam Adams brand. We were curious as to their findings. A PACKAGE UPDATE FOR THE TIMES. Pursuant to the investigation, Boston looked at "everything around all of their brands," starting with packaging. By now, you may have seen the latest makeover trickle into market. It features a "bigger, bolder" Sam Adams."It goes back to the statue of Sam Adams that the original