The New Demographics of High-end Beer

October 19, 2011 The New Demographics of High-end BeerDear Client: Dashing demographer Bob Schmidt and more served some sobering demos at the NBWA Sunday education session on changing household trends and high-end beer opportunities. The imperatives: We've got to start paying attention to Mexicans and female shoppers, whether you're trying to get the latter to drink higher-end beer or influencing what to buy for their sons at home. Read on. IT'S MEXICANS. The Latino population increased by 43% over last