The Lowdown on Local

Dear Client: The idea of "local" has become somewhat of a phenomenon in the beer category. But what about wine and spirits, are they seeing the same trend? Do we know what age group "local" resonates with? Or how about the shift in local's importance over the past couple of years? Luckily, Nielsen has taken it upon themselves to unearth this info. (They've recently acquired Harris Interactive, augmenting their ability to do consumer surveys of the general 21+ representative population